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The New Amazon Operating Model for CMOs
by
The CMO
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Jan 6, 2026
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Strategy
The Amazon Flywheel Is a Margin Trap
by
The CMO
|
Jan 6, 2026
|
Strategy
Why Amazon Breaks Traditional Marketing Logic
by
The CMO
|
Jan 6, 2026
|
Strategy
Why Go-To-Market Models Break at Scale, and How to Rethink Them
by
The CMO
|
Dec 25, 2025
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Strategy
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How to Regain Control Without Leaving Amazon
The New Amazon Operating Model for CMOs
The Amazon Flywheel Is a Margin Trap
Why Amazon Breaks Traditional Marketing Logic
The New Marketing Operating System for 2026 — Why Your Current Setup Is Structurally Obsolete (Part 1 of 4)
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