The New Marketing Operating System for 2026 — Why Your Current Setup Is Structurally Obsolete (Part 1 of 4)
Most marketing organizations are still run on a channel-centric operating logic designed a decade ago. The problem in 2026 is not tools, talent, or AI adoption — it is the absence of a coherent Marketing Operating System. This article explains why the legacy model is …
The New Amazon Operating Model for CMOs
Amazon underperformance is rarely a tactical problem. It is an operating-model problem. This article explains why unclear ownership, misaligned incentives, and missing arbitration rules cause margin erosion—and how CMOs should redesign governance, budgets, and decisio…
Why Go-To-Market Models Break at Scale, and How to Rethink Them
Most go-to-market models fail at scale not because execution weakens, but because they were designed for simpler organizations. As complexity grows faster than revenue, companies must rethink GTM as a system of capabilities rather than a collection of channels.
How to Regain Control Without Leaving Amazon
Most brands cannot leave Amazon. The real challenge is how to operate within it without losing control. This article explains when to scale advertising, when to stop, how to use Amazon for demand sensing, and which guardrails protect brand and margin over time.
The Amazon Flywheel Is a Margin Trap
Amazon’s flywheel optimizes relentlessly—but not for brand profitability. Advertising, pricing, Buy Box, and inventory form a single system that can quietly turn growth into margin erosion. This article explains why ROAS often misleads and how brands unintentionally…
Why Amazon Breaks Traditional Marketing Logic
Amazon is not a channel, a retailer, or a media platform. It is an integrated system that rewrites how attribution, branding, pricing, and incrementality work. This article explains why traditional marketing logic fails on Amazon—and why CMOs must rethink how they int…